As we say goodbye to 2015 it’s time we looked back at all the marketing trends that worked and didn’t work this year, so you can decide whether or not to invest in them next year.
It has been predicted by ZenContent that video marketing and User Generated Content (UGC) are expected to continue to grow and will likely stay around throughout 2016. As the world of tech continues to drive consumers, our marketing techniques will continue to focus on custom content, unique videos, and mobile friendly websites. 90% of marketers now rely on interactive content to educate buyers. Therefore optimisation for mobile devices is one of the many factors to a successful strategy next year.
in 2016 the current marketing trends that are likely to continue growing are;
The main Business to Consumer marketing Goals as outlined by the Content Marketing Institute found;
The best way to measure Business to Consumer Marketing is through;
What should I focus on?
Key steps for strategy success
What marketing trends will you be focussing on this year?