There are many factors that go into building the perfect landing page. In the post below we will outline some components that will help you gain more conversions through your landing page. If you need further information about creating the perfect layout, download our free 47-point landing page analysis infographic which demonstrates what and where components should be placed to maximise leads.
The first thing your visitors will see is your headline. Just like a newspaper this needs to be attention grabbing, engaging and entices you to read more. The headline should be one sentence that tells the visitor exactly what you do. See our headline for example.
All of major text copy on your website should work hand in hand and help reach the end goal – gaining a new customer.
First impressions really do make such a big difference. If you’re representing your business as a professional company there should be no mistakes in terms of grammar on your website. Do many tests before your website goes live to go through your site with a fine tooth comb.
Did you know?
“When a consumer might be wary of spam or phishing efforts, a misspelt word could be a killer issue”
Take advantage of trust indicators, this can really help give your customers a confidence boost when they are looking to invest their money in your company. Trust indicators can be anything from review, testimonials, ratings.
The copy and images used on your website need to work in harmony. They also need to reflect your brand, especially the ones displayed on your home page. Use product review images from customers on your product pages or video reviews if you have an eCommerce website.
Don’t bombard your visitor with hundreds of links. Visitors will feel overwhelmed and not be able to find what they’re looking for quickly. Reduce the distraction and only supply the most important information that visitors come on the site to find.
CTA’s are a must for any website. They help your visitors know what to do next. If you fee as though your CTA isn’t performing as well as you hoped, it may be a case of rewording it slightly or changing your approach. In the case of Mozilla Firefox, their CTA previously was “Try Firefox 3”. They changed it to “Download Now – Free”. This new CTA perfomed 3.6% better than the previous one and pulled in 500 more downloads at the time of the testing out period.
If your call to action is a button make sure this button is easy to find and stands out. You should research and test out different key words to see what works and what doesn’t. A call to action should be above the fold (this is the area that you see before having to scroll down).
Things change, people get bored, people get used to the words you see. You need to make sure that the keywords, images, CTA’s, headlines you are using work and that they continue to work just as well throughout the year.
If you haven’t got a lead magnet for your site you should probably consider getting one! They are a fantastic way of sharing your expertise on a subject that you are often questioned about by visitors and customers. Once you have created this guide or whatever it is you feel like producing, you need to make sure it is worth going through all that effort to get. If visitors have to submit their email addresses to achieve it, is it worth it? Will they feel annoyed that they just gave up their email for something they could have just googled?
You’re CTA will help you build a list of email addresses for you to start emailing your marketing campaigns!
Why not download our infographic which covers absolutely everything you need on your landing page. Why not print it off? We’ve included a very handy checklist! If you need anymore help on putting together your landing page please get in touch and we can help you.