At some point in your business you are going to need a website. A Website is a great way of growing your business and building trust with your customers. It is the first place customers will look for contact details, business opening times and more info about your business.
It’s easy to get carried away with the excitement of a new website, but before you jump straight into the design aspects you need to sit down and have a clear plan of goals for your business. It is pointless having a website if you don’t have a business goal. You should be trying to create conversions or collect leads. What do you want your customers to do? Sign up to your newsletter? – Why not offer them a 10% discount if they enter their email? There are many goals you could have on your website, the hard part is incorporating them into your website so that they seamlessly fit.
Make the most of your landing page – this is the first page your visitors will see. Try not to bombard them with too much information all at once as they will only leave. You need to work on the copywriting on your landing page, this is the text that your visitors will see at first. This copy needs to be working in harmony with your Call to Action (your goal). Try out different action words and statements and see which ones get a bigger response. You could do this as part of a social media post or as a survey.
What’s the point in having a website if you have no business goal?
Once you have your Goal and copy decided, you can then move onto the design. the design is important not only for branding also but to make sure that the landing page layout is designed well too. For more details on How To Build The Perfect Landing Page please visit our earlier blog post which also includes a handy 47 point free infographic which you can download here Click here to Download the FREE 47 Point Hompeage Checklist.
Remember not to get carried away, you’re a small business you can add to your site later. Make sure you have the most important details – your contact details; a number that actually works (you’d be surprised how many small businesses that don’t update their details), a email address or a contact form if you prefer and your social media profile links. Just like a website, customers like to see you are on social media.
Social Media is more personal and they can follow you for any discounts, updates and news. If you’re not on any Social Media yet I thoroughly suggest you sign up to the two main social media giants, Facebook and Twitter. If you are a business where you can show off your work like that new hair dying technique in your salon, tasty meals your restaurant has produced, or your new on trend stock in your clothes shop – I’d recommend signing up to Instagram where you can show off your work and treat it like a portfolio. After all a picture speaks a thousand words.
Keep the rest of the pages simple, you probably will only 3, 4 max, unless you offer a lot of services. It goes without saying but images on your website should be high quality and preferably you’re own as they have been proven to be far more successful than stock photos.
Check your copy writing for errors don’t make your first impression a bad one.
Ensure all links work too.
Page loading times should ideally be between 1-3 seconds, anything more and the customer will leave your site.
Make sure that your landing page is receiving the desired reception, test it on a few of your target audience first before you stick with one.