All companies need to know the visitors that they are targeting, but do you know the types of customers that are visiting your site? The clever people at Landslide Creative have put together a brilliant infographic breaking up the main visitors that come to your site.
Landslide Creative devised an interesting way of categorising website visitors. The list includes Skimmers, Swimmers and Divers. Clever.
Skimmers – The visitors that do exactly what it says, these visitors skim the website looking for information in bite size chunks so that they can analyse it quickly.
Swimmers – These visitors spend a bit more time going deeper and exploring the website learning new content.
Divers – The visitors that want to read everything you have to offer and who explore the site to the max.
Everyone’s website should be full of interesting content, but trying to present information in a way that is engaging to the reader can be tricky. Use these three categories as points you should consider when designing and organising your site. They each have their own needs and wants, so try to cater to all.
Okay, how do I do that?
In Summary : ease of use, creativity, speed, clarity
In Summary : simplicity, options, possibility.
In Summary : Details, engaging content, connection, clear site maps
For help optimising your website for your visitors, get in touch with Click Business Solutions today.