It is becoming increasingly important to create content rich emails that provide sale leads to your website. Email is the leading marketing channel at 15.8%, this means your email marketing techniques need to be in tip top shape to help you get those ‘click throughs’ and ‘opens’.
Did you know that 56% of emails are opened on a mobile device? This means your emails need to be mobile responsive. Your customers will likely be checking their emails on their commute, speed reading the sender field and looking for eye catching subject lines.
The subject line really is the make or break moment. You could spend ages putting together a great email with cool graphics and even include a discount code, but if your subject line isn’t inviting enough, your email will just go unnoticed.
A lot of marketer try to avoid using keywords like Free to avoid getting placed in customers SPAM folders. SPAM filters can be triggered by your domain reputation and many other reasons.
Why not jazz up your subject lines by adding relevant emojis? What better way to stand out from the crowd than adding a smiley face to your Friday email? According to Campaign Monitor brands that use ’emojis in their subject lines have seen a 45% increase in their unique open rates’.
Of course, be aware that using Emoji’s don’t always show up properly on some devices so they may just see an empty box or the word ’emoji’, so don’t rely on them too much to deliver the subject message. Don’t forget to always test your emoji subject line before launching it.
Subject lines that tell the customer exactly what the email entails have a much higher open rate.
Personalising your emails to include the receivers name can help increase your open rate. Customers are less likely to see your email as SPAM or generic. According to Email Monks, personalised subject lines have a 29% higher unique open rates.
Incentives can be anything such as FREE DELIVERY, 10% Discount Code inside! Incentives can enhance ecommerce conversions and click through rates. Including these incentives helps subscribers feel as though they are part of a VIP list. They receive the discounts and sales information before anyone else. Ecommerce emails with discount codes inside have a 38% higher open rate than those emails that don’t. CTA’s (Calls to Action) can also help click through rates if placed correctly
The best time to send promotional emails is during the afternoon, where you are more likely to receive engagement. If you’re going to send promotional emails make sure to send them in the afternoon and towards the end of the week.
Of course it is important to stay connected to your subscribers but if you send too many emails you will find your subscribers numbers decreasing in size. Email Monks have put together this fantastic table to highlight the best times and how often you should be emailing.
What are your sure fire tips and tricks of reaching your clients inbox? Let us know in the comments below!