Starting a business blog can be a great way of engaging with your audience. You can use it to help your customers, mark your place in your industry, boost sales and drive traffic to your website! Many small businesses are yet to realise this tool’s full potential.
Your blog should be written for your customers, it should solve a problem or provide interesting and fresh insights into your industry or department. An easy way to get into Business Blogging is to answer questions that you often hear your customers asking you. Write an in depth problem and answer solving blog post.
Write about things your customers would generally want to know. For example if you’re a Jeweler you could write about “What to look for when buying a diamond”. Try creating lists, quick information that is easily accessible and remembered. “Top 10 tips to ensure your Jewelry stays like new”. Creating bite size information on lists is great for people who only have 5 minutes to spare to read your blog.Remember to not write an essay keep it short but sweet, as people tend to scan through web content quickly.Don’t be disheartened if no one has left any comments, this does not mean no one is reading your blog, not everyone leaves a comment. The more readers you get you will find your comments and interactions will go up. Always be sure to add social media links somewhere on your blog posts, if people do want to share your content don’t make it hard work for them. If they cant find it in 5-10 seconds they wont bother sharing it.
The key to a successful business blog is to create relevant posts that your audience will want to read, comment and potentially share. Writing your blog about latest news and updates in your industry will be more likely shared as it relevant current information that people are talking about. Remember to plan your blog posts in advance and to write down any ideas you get so you don’t forget!
If writing isn’t your thing, but your keen on getting a business blog up and running, it may be a good idea to invest in a blog writing service. Blogs are meant to be informal, don’t worry about trying to impress, but don’t be too informal, otherwise it might make it difficult to read and people will abandon your blog.
Don’t start a blog with great intentions then decide to stop half way. Try to update your blog when you can, people tend to aim for fortnightly or weekly. The more fresh content you update your blog with the more likely your website will climb up the search engines.
You can use Google Analytics to discover how people are finding your blog and which of those posts are performing well, so you can establish the right kind of content that your readers like. Using Google Adwords Keyword tool helps you find the phrases and keywords people use when searching for your services.
Just finished reading this and deciding whether or not you can be bothered with the ‘hassle’ of writing a blog? Check out our other blog post here, where we explain why you should have a business blog. Have any more tips to writing a successful business blog? Let us know in the comments below!