Social Media is all around us and has an increasingly growing amount of people joining and using social media everyday. New and exciting apps are launching every day and it can be hard to keep up. Keeping up is important in business especially if you want to keep in touch with your customer market.
Let’s start with some facts from PayEver.
Twitter, Instagram, Pinterest and Snapchat hold 920 million accounts combined.
2.5 Billion is the expected number of social media users worldwide by 2018.
With these statistics in mind it is no surprise that these social media channels have turned into advertising giants. They are very good at collecting accurate data about their users and their behaviors online, which businesses can then use to create specially targeted ads.
In terms of personalised content is another step in delivering relevant content to the user. Social Media continues to prove to be the best place for collecting private information about customers.
61% of customers are more likely to buy if a company delivers custom content.
73% of user don’t mind giving their personal information as long as they are presented with relevant content.
Don’t forget that social media marketing is a two way street and this means that comments, pins, likes, retweets and tweets are being communicated daily to maintain a strong relationship with the customer.
REMEMBER: Create relevant content and the audience will find you. Don’t try too hard.
The average internet user spends 1hr 40mins scrolling through their social media feeds.
Frequently created ‘unique’ content for Social Media channels helps increase brand awareness. Bare in mind photos attached to posts receive significantly higher engagement than status updates that don’t have photos. Updates with videos attached to them receive even more engagement than photos and they generate 40% more traffic to websites.
78% of consumers said that brand’s social media’s posts influence their buying habits. 1 in 10 online purchases comes from social media channels. Hence why 97% of the global share companies use social media as part of their eCommerce marketing.
Customer support on social media is now a common feature as it delivers answers quickly to customers. Having customer support on your social media channels gives you higher exposure online and if your response is funny or clever enough you have the possibility to viral. People prefer contacting customer support on social media as they find it a quicker way than ringing up hotlines or sending emails back and forth.
Social Media has such a wide audience reach that is is often the cheapest and most cost effective way to connect with the brands demographics and customers. In 2015 2.5 million was the revenue of social media advertising.
When your eCommerce business receives a good reputation it climbs higher on search engines, which helps you in the long run. If people can find you on the first pages of the search engines they are more likely to click on you and visit your site.
Data Sourced from: GetPayEver