Integrating your brand is not as hard as you think, you just have to break it down and look at every aspect your brand. We know that larger more successful companies like Apple, Coca Cola or McDonalds have in house teams who produce and do everything for them. In smaller businesses they usually don’t have this luxury, but you can still integrate your brand just as well.
First let’s look at your Brand Guidelines.
This is just looking at your brand at what colours, fonts, logo, photography you use. If you’re logo is made up of blue grey and white, then this means that the colour palette for the rest of your business should follow blue, grey and white and some variations. This does not mean you should use rainbow colours or whatever colour you’re feeling that day. These colours should be consistent and be the same in everything you produce. It might be easier to just create a little document with your brand guidelines on them. If you’re still a little unsure just take a little look at ours.
2. Consistency Is Key
I have always said how important consistency is, it helps reaffirm your brand guidelines in all aspects of your business. Keeping design consistent is very important, but you are also important. The way that you deliver your brand message, the way you present yourself. the messages you are giving out on social media are also very important. It goes without saying but everything you say on social media should reflect your brand, if you brand is supposed to be coming across as chatty and fun then be the same online, if you’re supposed to be presenting a professional business then keep it formal. The same goes for how you handle and present yourself in person with your clients.
All big successful companies have this and small businesses should have this too. It only has to be just a few sentences or bullet points outlining your companies beliefs, values or goals. It is the sole message that you want to get across to your clients. It is always handy to have this somewhere that you and your employees can refer to and look at from time to time to help keep things consistent. A lot of businesses also have their corporate message on their website so that customers can read it online.
Both written and spoken text should reflect your brand message. Written text should aim to be flawless it is not always easy and mistakes do happen, but you don’t wan’t to give off the wrong impression.
To conclude your brand guidelines are very important, especially when it come to integrating your brand. Don’t forget that everything you do reflects your brand so anything negative will have some impact. Be professional at all times when dealing with unhappy customers or bad reviews!